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Gala Romanian EFFIE Awards 2014. Cine a plecat acasa cu premii?
Tags: romanian effie awards 2014, campaniile nominalizate, gold, gala effie, ateneul roman, 16 iunie
In cadrul Galei Effie Romania 2014 care s-a desfasurat la Bucuresti in data de 16 iunie au fost premiate campaniile castigatoare anul acesta.
In cadrul Galei Effie Romania 2014 care s-a desfasurat la Bucuresti in data de 16 iunie au fost premiate campaniile castigatoare anul acesta.
A 11-a editie a Romanian EFFIE Awards s-a desfasurat la Ateneul Roman si a adus o serie de premii pentru cele mai bune campanii pe care le puteti vedea mai jos, in lista campaniilor nominalizate si castigatoare.
PACKAGED FOOD
NOMINEES
Campaign: Easy as MBS
Client: Albalact
Brand: Raraul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next
Campaign: More liver, liver, liver
Client: Hame Romania
Brand: Antrefrig
Entrant Agencies: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group Romania
Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agencies: Senior Hyperactive, Lowe Varsovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media
Campaign: MEDA. All that is tastier in meat
Client: MEDA Prod '98
Brand: Meda
Entrant Agency: Propaganda
Media Agency: Optimedia
Campaign: Cooking Show
Client: Nestle Romania
Brand: Maggi Secretul Gustului
Entrant Agency: Publicis Bucharest
Media Agency: Zenith Media
Campaign: Unisol the Autumn Olympics
Client: Bunge Romania
Brand: Unisol
Entrant Agency: Cohn & Jansen JWT
Media Agency: Zenith Media
BRONZE
Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agency: Senior Hyperactive, Lowe Varsovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media
SILVER
Campaign: Easy as MBS
Client: Albalact
Brand: Raraul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next
Campaign: More liver, liver, liver
Client: Hame Romania
Brand: Antrefrig
Entrant Agency: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group Romania
GOLD
NO WINNER
SNACKS, CONFECTIONARY AND DESERTS
NOMINEES
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
Campaign: Lay's Vault of Crunchiness
Client: PepsiCo Romania
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom
Campaign: Lay's - The Duel
Client: PepsiCo Romania
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD
BRONZE
Campaign: Lay's Vault of Crunchiness
Client: PepsiCo Romania
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom
SILVER
Campaign: Lay's - The Duel
Client: PepsiCo Romania
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD
GOLD
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
PERSONAL CARE PRODUCTS & SERVICES
NOMINEE
Campaign: Oral-B Power Campaign
Client: Procter & Gamble Romania
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
BRONZE
NO WINNER
SILVER
Campaign: Oral-B Power Campaign
Client: Procter & Gamble Romania
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
GOLD
NO WINNER
HOUSEHOLD SUPPLIES & SERVICES
NOMINEES
Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR
Campaign: The Romanian Traditional Dish
Client: Procter & Gamble Romania
Brand: Fairy
Entrant Agency: Starcom MediaVest Group
Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR
Third Agency: New View
Media Agency: Mediacom
BRONZE
Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR
SILVER
NO WINNER
GOLD
NO WINNER
ALCOHOLIC BEVERAGES - BEERS
NOMINEES
Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrila & Asociatii
Media Agency: Media Investment
Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
Campaign: Bergenbier Fresh
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucas
Entrant Agency: GMP Advertising
BRONZE
Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucas
Entrant Agency: GMP Advertising
SILVER
Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
GOLD
Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrila & Asociatii
Media Agency: Media Investment
DURABLES
NOMINEES
Campaign: Dacia Stories
Client: Dacia Romania
Brand: Dacia
Entrant Agency: Graffiti BBDO
Second Agency: Publicis Conseil Paris
Media Agency: OMD
Campaign: 24H
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global Romania
Campaign: Mini Wreck
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global Romania
Campaign: Tassimo Women's Day
Client: Mondelez International
Lista completa AICI.
GOLD
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gandul
Entrant Agencies: GMP Advertising & Webstyler
TELECOMMUNICATIONS INTERNET & DATA
NOMINEE
Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania
BRONZE
NO WINNER
SILVER
NO WINNER
GOLD
Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania
HEALTCARE PRODUCTS 8 SERVICES
NOMINEES
Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme Romania
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network
Lista completa AICI.
Foto.
Autor: Mihai Georgescu
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