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Internetics 2012: Premiantii online-ului romanesc
Tags: internetics 2012, gala internetics, online, campanii online, mrm worldwide, romanii sunt destepti
Cele mai bune proiecte din mediul online autohton au fost premiate la scena deschisa in cadrul Galei Internetics 2012, ce a avut loc pe 1 octombrie, la Opera Nationala Bucuresti. MRM Worldwide a fost desemnata Agentia Anului, iar celebra sa campanie Romanii sunt destepti a castigat nu mai putin de 10 premii.
Cele mai bune proiecte din mediul online autohton au fost premiate la scena deschisa in cadrul Galei Internetics 2012, ce a avut loc pe 1 octombrie, la Opera Nationala Bucuresti. MRM Worldwide a fost desemnata Agentia Anului, iar celebra sa campanie Romanii sunt destepti a castigat nu mai putin de 10 premii.
Au mai urcat pe scena agentiile: Draftfcb, GreenPixel, Hyperactive, Kubis Interactive, McCann Romania, Propaganda, Publicis, Senior Interactive, The Geeks si Webstyler.
In total, au fost acordate 37 de trofee unor campanii online ce au promovat branduri precum: ROM, Vodafone, Fashion Days, Orange, Napolact, Timisoreana, Pegas, Dolce Sport, Muzeul National Grigore Antipa, Baumax, Doncafe, Duraziv Odorless Paint, Istoria Comunismului, Mitsubishi Outlander, NIVEA si URSUS. Dintre aceste 37 de premii, 10 i-au revenit campaniei „Romanii sunt destepti” a brandului ROM. Campania a castigat sase trofee, dintre care un trofeu de argint la categoria Site-uri, microsite-uri si bloguri de promovare si trofeul de aur in categoria Campanie interactiva – Digitally Led Campaign.
Juriul Internetics a acordat si cateva premii speciale:
Premiul pentru Web Design - "Manager SRL" pentru Vodafone
Best Newcommer - agentia Draftfcb
Online Innovation - "Romanii sunt destepti" pentru ROM
Human Experience Design - proiectul "NEAM Saturat"
Premiul pentru cel mai mare sustinator al aplicatiilor mobile si TV - Samsung Romania
Webvertiserul Anului – acordat de catre IAB Romania companiei P&G Romania
Most Creative Client of the Year - URSUS Breweries
Competitia Internetics de anul acesta a reunit 160 de lucrari si 40 de participanti in cele patru categorii de concurs: Site-uri, microsite-uri si bloguri de promovare, Online Media and Tools, Campanii Interactive – componenta digitala a unei campanii integrat si Campanii Interactive – digitally led campaign.
Internetics este un festival de branding, marketing si advertising online, fondat si organizat de catre The Institute inca din 2001.
Iata lista completa a castigatorilor:
SITE-URI, MICROSITE-URI SI BLOGURI DE PROMOVARE
Sectiunea: FMCG – Mancare
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
Sectiune: FMCG – Bautura
Castigator: Cupa virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana
Sectiune: FMCG - Non-Food
Castigator: Put Your Love on the Map
Autor: Draftfcb
Client: Beierdsdorf
Brand: Nivea
Sectiune: Telecomunicatii
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Sectiune: Retail
Castigator: Summer Days
Autor: GreenPixel
Client: Fashion Days Romania
Brand: Fashion Days
Sectiune: Arta, cultura, media si divertisment
Castigator: Antipa Museum
Autor: The Geeks
Client: Grigore Antipa Natural History Museum
Brand: Grigore Antipa Natural History Museum
Sectiune: Actiuni de caritate, politica si servicii publice
Castigator: History of Communism in Romania
Autor: Senior Interactive
Client: Fundatia SOROS, IICCMER
Brand: Istoria Comunismului
BRONZ Nume lucrare: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
ARGINT Nume lucrare: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
AUR Nume lucrare: Antipa Museum
Autor: The Geeks
Client: Grigore Antipa Natural History Museum
Brand: Grigore Antipa Natural History Museu
ONLINE MEDIA AND TOOLS
Viral Video
Castigator: Insane! How rockers paint in Regie with their hair!
Autor: Propaganda
Client: Duraziv
Brand: Duraziv Odorless Paint
Viral Non Video
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
Advertising Games
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Rich Media
Castigator: Mustalicious
Autor: Webstyler
Client: Baumax
Brand: Baumax
E-mail marketing for B2B, B2C,CRM - Fara castigator
E-mail marketing for brand campaigns
Castigator: Outlander Adventure
Autor: Webstyler
Client: Mitsubishi Romania
Brand: Mitsubishi Outlander
Social Media Campaigns
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
Best Community
Castigator: Doncafe Facebook Page
Autor: The Geeks
Client: Strauss Romania
Brand: Doncafe
Online campaigns involving blogs
Castigator: Summer Days
Autor: GreenPixel
Client: Fashion Days Romania
Brand: Fashion Days
Digital Branded Content Fara castigator
Mobile Campaigns
Castigator: Orange Graffiti Explorer
Autor: Hyperactive
Client: Orange Romania
Brand: Orange
Mobile Apps
Castigator: Orange Explorer App
Autor: Hyperactive
Client: Orange Romania
Brand: Orange
CAMPANII INTERACTIVE
Componenta Digitala a unei campanii integrate
Sectiunea: FMCG- Mancare
Castigator: Win a house on the hill, in Ardeal!
Autor: Senior Interactive
Client: Napolact
Brand: Napolact
Sectiunea: FMCG- Bautura
Castigator: Cupa Virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana
Sectiunea: Arta, cultura, media si divertisment
Castigator: URSUS Evolution
Autor: Kubis Interactive & Publicis
Client: Ursus Breweries
Brand: Ursus
BRONZ Nume lucrare: URSUS Evolution
Autor: Kubis Interactive & Publicis
Client: Ursus Breweries
Brand: Ursus
ARGINT Nume lucrare: Win a house on the hill, in Ardeal!
Autor: Senior Interactive
Client: Napolact
Brand: Napolact
AUR Nume lucrare: Cupa Virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana
CAMPANII INTERACTIVE
Digitally led campaign
Sectiunea: FMCG- Mancare
Castigator: Romanii sunt destepti
Autor: MRM Worldwide
Client: Kandia Dulce
Brand: ROM
Sectiunea: FMCG- Bautura Fara castigator
Sectiunea: FMCG- Non-food Fara castigator
Sectiunea: Telecomunicatii
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Sectiunea: Bunuri Durabile
Castigator: Relaunch of the Pegas bikes
Autor: Publicis
Client: Atelierele Pegas
Brand: Pegas
Sectiunea: Arta, cultura, media si divertisment
Castigator: Vezi dincolo de limite
Autor: Webstyler
Client: Romtelecom
Brand: Dolce Sport
BRONZ
Nume lucrare: Vezi dincolo de limite
Autor: Webstyler
Client: Romtelecom
Brand: Dolce Sport
ARGINT
Nume lucrare: Relaunch of the Pegas bikes
Autor: Publicis
Client: Atelierele Pegas
Brand: Pegas
AUR
Nume lucrare: Romanii sunt destepti
Autor: MRM Worldwide
Client: Kandia Dulce
Brand: ROM
Agentia anului: MRM Worldwide
Premii speciale:
Premiul pentru Web Design
Nume lucrare: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Online Innovation
Nume campanie: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
In total, au fost acordate 37 de trofee unor campanii online ce au promovat branduri precum: ROM, Vodafone, Fashion Days, Orange, Napolact, Timisoreana, Pegas, Dolce Sport, Muzeul National Grigore Antipa, Baumax, Doncafe, Duraziv Odorless Paint, Istoria Comunismului, Mitsubishi Outlander, NIVEA si URSUS. Dintre aceste 37 de premii, 10 i-au revenit campaniei „Romanii sunt destepti” a brandului ROM. Campania a castigat sase trofee, dintre care un trofeu de argint la categoria Site-uri, microsite-uri si bloguri de promovare si trofeul de aur in categoria Campanie interactiva – Digitally Led Campaign.
Juriul Internetics a acordat si cateva premii speciale:
Premiul pentru Web Design - "Manager SRL" pentru Vodafone
Best Newcommer - agentia Draftfcb
Online Innovation - "Romanii sunt destepti" pentru ROM
Human Experience Design - proiectul "NEAM Saturat"
Premiul pentru cel mai mare sustinator al aplicatiilor mobile si TV - Samsung Romania
Webvertiserul Anului – acordat de catre IAB Romania companiei P&G Romania
Most Creative Client of the Year - URSUS Breweries
Competitia Internetics de anul acesta a reunit 160 de lucrari si 40 de participanti in cele patru categorii de concurs: Site-uri, microsite-uri si bloguri de promovare, Online Media and Tools, Campanii Interactive – componenta digitala a unei campanii integrat si Campanii Interactive – digitally led campaign.
Internetics este un festival de branding, marketing si advertising online, fondat si organizat de catre The Institute inca din 2001.
Iata lista completa a castigatorilor:
SITE-URI, MICROSITE-URI SI BLOGURI DE PROMOVARE
Sectiunea: FMCG – Mancare
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
Sectiune: FMCG – Bautura
Castigator: Cupa virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana
Sectiune: FMCG - Non-Food
Castigator: Put Your Love on the Map
Autor: Draftfcb
Client: Beierdsdorf
Brand: Nivea
Sectiune: Telecomunicatii
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Sectiune: Retail
Castigator: Summer Days
Autor: GreenPixel
Client: Fashion Days Romania
Brand: Fashion Days
Sectiune: Arta, cultura, media si divertisment
Castigator: Antipa Museum
Autor: The Geeks
Client: Grigore Antipa Natural History Museum
Brand: Grigore Antipa Natural History Museum
Sectiune: Actiuni de caritate, politica si servicii publice
Castigator: History of Communism in Romania
Autor: Senior Interactive
Client: Fundatia SOROS, IICCMER
Brand: Istoria Comunismului
BRONZ Nume lucrare: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
ARGINT Nume lucrare: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
AUR Nume lucrare: Antipa Museum
Autor: The Geeks
Client: Grigore Antipa Natural History Museum
Brand: Grigore Antipa Natural History Museu
ONLINE MEDIA AND TOOLS
Viral Video
Castigator: Insane! How rockers paint in Regie with their hair!
Autor: Propaganda
Client: Duraziv
Brand: Duraziv Odorless Paint
Viral Non Video
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
Advertising Games
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Rich Media
Castigator: Mustalicious
Autor: Webstyler
Client: Baumax
Brand: Baumax
E-mail marketing for B2B, B2C,CRM - Fara castigator
E-mail marketing for brand campaigns
Castigator: Outlander Adventure
Autor: Webstyler
Client: Mitsubishi Romania
Brand: Mitsubishi Outlander
Social Media Campaigns
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
Best Community
Castigator: Doncafe Facebook Page
Autor: The Geeks
Client: Strauss Romania
Brand: Doncafe
Online campaigns involving blogs
Castigator: Summer Days
Autor: GreenPixel
Client: Fashion Days Romania
Brand: Fashion Days
Digital Branded Content Fara castigator
Mobile Campaigns
Castigator: Orange Graffiti Explorer
Autor: Hyperactive
Client: Orange Romania
Brand: Orange
Mobile Apps
Castigator: Orange Explorer App
Autor: Hyperactive
Client: Orange Romania
Brand: Orange
CAMPANII INTERACTIVE
Componenta Digitala a unei campanii integrate
Sectiunea: FMCG- Mancare
Castigator: Win a house on the hill, in Ardeal!
Autor: Senior Interactive
Client: Napolact
Brand: Napolact
Sectiunea: FMCG- Bautura
Castigator: Cupa Virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana
Sectiunea: Arta, cultura, media si divertisment
Castigator: URSUS Evolution
Autor: Kubis Interactive & Publicis
Client: Ursus Breweries
Brand: Ursus
BRONZ Nume lucrare: URSUS Evolution
Autor: Kubis Interactive & Publicis
Client: Ursus Breweries
Brand: Ursus
ARGINT Nume lucrare: Win a house on the hill, in Ardeal!
Autor: Senior Interactive
Client: Napolact
Brand: Napolact
AUR Nume lucrare: Cupa Virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana
CAMPANII INTERACTIVE
Digitally led campaign
Sectiunea: FMCG- Mancare
Castigator: Romanii sunt destepti
Autor: MRM Worldwide
Client: Kandia Dulce
Brand: ROM
Sectiunea: FMCG- Bautura Fara castigator
Sectiunea: FMCG- Non-food Fara castigator
Sectiunea: Telecomunicatii
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Sectiunea: Bunuri Durabile
Castigator: Relaunch of the Pegas bikes
Autor: Publicis
Client: Atelierele Pegas
Brand: Pegas
Sectiunea: Arta, cultura, media si divertisment
Castigator: Vezi dincolo de limite
Autor: Webstyler
Client: Romtelecom
Brand: Dolce Sport
BRONZ
Nume lucrare: Vezi dincolo de limite
Autor: Webstyler
Client: Romtelecom
Brand: Dolce Sport
ARGINT
Nume lucrare: Relaunch of the Pegas bikes
Autor: Publicis
Client: Atelierele Pegas
Brand: Pegas
AUR
Nume lucrare: Romanii sunt destepti
Autor: MRM Worldwide
Client: Kandia Dulce
Brand: ROM
Agentia anului: MRM Worldwide
Premii speciale:
Premiul pentru Web Design
Nume lucrare: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business
Online Innovation
Nume campanie: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM
Autor: Lacramioara Vidru
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